For trade and professional associations
Sponsorship for your association, all year
Associations sell sponsorship all year: the annual meeting, the exhibit hall, webinars, awards and the newsletter. Sponsor Trove keeps every sponsor and every opportunity in one pipeline, so your small team can sell more without more spreadsheets.
What association sponsors buy
Association sponsors want to reach your members wherever they meet, read and learn.
Annual meeting sponsorships
Tiers, keynotes, receptions and branded items at your biggest event of the year.
Exhibit hall
Booths at the annual meeting or trade show, often sold to the same companies every year.
Webinars and education
Sponsored webinars, courses, certifications and learning content.
Awards programs
Sponsoring an industry award, the awards dinner or a scholarship.
Publications and newsletters
Ads in the magazine, journal, newsletter and member emails.
Annual partner programs
Year-round partnerships that bundle all of the above into one agreement.
Who sponsors associations
Association sponsors are companies that sell to your members:
- Vendors and service providers to the profession
- Software and technology companies
- Insurance and financial services firms
- Recruiters and staffing firms
- Consultancies and law firms
- Manufacturers and suppliers to the industry
The association sponsorship calendar
Many associations sell an annual partner program first, then individual opportunities through the year.
- Fall: Renew annual partners for next year, timed with their budget planning.
- Winter to spring: Sell annual meeting sponsorships and exhibit space.
- Through the year: Sell webinars, awards and publication ads as they come up.
- After each program: Share results with sponsors and set follow-ups for the next opportunity.
How Sponsor Trove helps
Every sponsor and program in one pipeline
Each opportunity is a deal tagged with what's being sold. Use an event for each program, such as the annual meeting, the partner program or the webinar series, each with its own goal.
- Package, amount and owner on every deal
- A goal for each program
- Your whole team on one board
Know which companies opened your prospectus
Share your sponsorship prospectus as a link. You'll see who opened it and came back, and every reader becomes a deal automatically.
- See who opened it and when
- Each reader becomes a deal automatically
- Your association's logo and colors on the link
Sponsors can ask your prospectus
"Does the Gold package include an exhibit booth?" Prospects get an instant answer from your document, and every question lands on the deal.
- Answers come only from your prospectus
- Unanswered questions are flagged for you
- See what sponsors want to know
Sponsor emails, on the deal
Connect Gmail and every email with a sponsor lands on their deal, so anyone on staff can see where each conversation stands.
- Read-only, and only emails with your sponsors
- Everyone at a sponsor's company is matched
- See who's waiting on a reply
Questions
Should we sell sponsorships one event at a time or as an annual program?
Many associations do both: an annual partner program for their biggest sponsors, plus individual opportunities for everyone else. In Sponsor Trove, use an event for each, so you can see both pipelines and goals.
Does Sponsor Trove replace our association management system (AMS)?
No. Your AMS manages members, dues and registrations. Sponsor Trove manages sponsorship sales: prospects, packages, follow-ups and commitments.
Can several staff members sell?
Yes. Invite your team, give each sponsor an owner, and filter the board by owner.
Can you move our sponsors from a spreadsheet?
Yes. We'll bring them into Sponsor Trove for you, free, including past years.
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