For college athletics and club sports
Sponsors for every game day
Smaller athletic departments and club sports programs sell their own sponsorships, often with a small team or students doing the work. Sponsor Trove keeps every sponsor, package and renewal in one pipeline, from the season opener to the senior banquet.
What college athletics sponsors buy
College sponsorships combine game-day visibility with access to students, alumni and the community.
Venue signage
Courtside, field and arena signage, plus scoreboard and video board placements.
Game-day promotions
Sponsored halftime contests, giveaway nights, theme nights and in-game reads.
Broadcast and streaming
Mentions and ads during radio, TV or streamed games.
Team and program sponsors
Sponsoring a team's season, travel or equipment, or a club sport's whole year.
Digital and social
Sponsored posts, schedules and highlight packages on athletics channels.
Events and hospitality
Tailgates, golf outings, the athletic banquet and hospitality at home games.
Who sponsors college athletics
College sponsors want students, alumni and the local community. Typical sponsors include:
- Banks and credit unions
- Regional health systems
- Car dealerships and local restaurants
- Apartment complexes and student housing
- Alumni-owned businesses
- Beverage distributors and telecom providers
The college athletics sponsorship calendar
Most packages cover the academic year, so the selling happens in spring and summer.
- Spring: Renew this year's sponsors and set packages and goals for next year.
- Summer: Reach out to new sponsors before fall sports and the program deadlines.
- Before each season: Collect logos, ads and promotion details for each sport.
- End of year: Send sponsors a recap of games, attendance and impressions, and start renewals.
How Sponsor Trove helps
Every sponsor across every sport
Each sponsor is a deal tagged with what they bought. Set a goal for the year, and give each staff member or student their own sponsors to work.
- Package, amount and owner on every deal
- A goal for the year or each sport
- Staff and students on one board
Know who opened your sponsorship deck
Share your deck as a link. You'll see who opened it and came back, and every reader becomes a deal automatically.
- See who opened it and when
- Each reader becomes a deal automatically
- Your school's logo and colors on the link
Stay on top of every renewal
Set follow-ups on every sponsor still deciding and every renewal coming up. One click shows everyone due today.
- Follow-ups with dates and owners
- One click shows everything due today
- Quiet deals flagged automatically
Sponsor emails, on the deal
Connect Gmail and every email with a sponsor lands on their deal, so the history stays when student workers graduate.
- Read-only, and only emails with your sponsors
- Everyone at a sponsor's company is matched
- See who's waiting on a reply
Questions
Our school works with a multimedia rights partner. Is Sponsor Trove for us?
If an outside rights holder sells your sponsorships, they'll usually use their own systems. Sponsor Trove fits athletic departments, club sports and student organizations that sell their own sponsorships.
Can student workers or club officers use it?
Yes. Invite them, give each sponsor an owner, and keep the history in Sponsor Trove so it stays when they graduate.
Can we track each sport separately?
Yes. Create an event for each sport or season with its own goal, or one event for the whole year.
Can you move our sponsors over from a spreadsheet?
Yes. We'll bring them into Sponsor Trove for you, free.
Related guides: What to include in a prospectus ยท Following up on a sponsorship proposal