For YouTubers, streamers and creators
Every brand deal in one place
Brand deals arrive from every direction: inbound emails, agencies, your own pitches. Sponsor Trove gives you one pipeline for every brand, shows you who opened your media kit, and tells you who to follow up with.
What brands buy from creators
Creator deals are usually sold by format and number of posts, sometimes with usage rights on top.
Integrations
A sponsored segment inside a video or stream, usually near the start.
Dedicated videos
A whole video about the brand or product, priced well above an integration.
Social posts and stories
Posts, reels, shorts and stories across your platforms, often sold as a bundle.
Series and ambassadorships
A brand across several videos or months, with a better rate for the commitment.
Streams
Sponsored streams, overlays and on-stream mentions.
Usage rights
Letting the brand run your content as ads, priced by length and channels.
Who sponsors creators
Depending on your niche, typical brand partners include:
- Apps, software and AI tools
- Direct-to-consumer brands
- Gaming, tech and hardware brands
- Education and course platforms
- Food, beverage and lifestyle brands
- Talent and influencer agencies buying for brands
The brand deal cycle
Creator deals move fast, and the ones that slip are usually the ones nobody followed up on.
- Pitch or inbound: Log every brand that reaches out or that you pitch, with what they're interested in.
- Negotiation: Rates, deliverables, usage rights and timing. Follow up until it's signed or declined.
- Production: Briefs, drafts, approvals and posting dates.
- After posting: Send results, and ask about the next campaign.
How Sponsor Trove helps
Every brand deal on one board
Each brand is a deal tagged with the format they're buying, moved from pitched to posted. Set a revenue goal for the quarter and see where you stand.
- Format, amount and owner on every deal
- A goal for each quarter
- Your manager or editor on the same board
Know which brands opened your media kit
Share your media kit as a link. You'll see who opened it and came back, and every reader becomes a deal automatically.
- See who opened it and when
- Each reader becomes a deal automatically
- Your logo and colors on the link
Brand emails, on the deal
Connect Gmail and every email with a brand or agency lands on the matching deal, so your inbox stops being your CRM.
- Read-only, and only emails with brands in your pipeline
- Everyone at the brand's company is matched
- See who's waiting on a reply
Never let a deal go quiet
Set follow-ups on every pitch and negotiation. One click shows everyone due today, and deals that have gone quiet are flagged.
- Follow-ups with dates
- One click shows everything due today
- Quiet deals flagged automatically
Questions
What should a creator media kit include?
Who you are and what you make, your audience (age, location, interests), followers and average views per platform, formats and rates, and past brand partners. Keep it current, because brands check.
Can my manager or editor use it too?
Yes. Invite them to your workspace and give each deal an owner.
Does it track payments or contracts?
Sponsor Trove tracks the deal: who, what, how much and where it stands. You can attach contracts and invoices to a deal, but payments happen outside Sponsor Trove.
Can you move my deals over from a spreadsheet or Notion?
Yes. We'll bring them into Sponsor Trove for you, free.
Related guides: Sponsorship prospectus tracking ยท Following up on a sponsorship proposal