For esports teams and tournaments
Sponsors for your team and your tournaments
Esports sponsors buy reach with a young, online audience, delivered through jerseys, streams, content and events. Sponsor Trove keeps every brand, package and conversation in one pipeline, so your team can focus on playing.
What esports sponsors buy
Esports packages mix physical branding with digital content and streams.
Jersey and team branding
Logos on jerseys, team pages and player cameras.
Stream integrations
Overlays, sponsored segments, read-outs and branded moments during streams.
Tournament sponsors
Presenting the tournament, a bracket stage or the finals, on stream and on site.
Content series
Sponsored video series, highlights and behind-the-scenes content.
Category partners
Official peripherals, chair, energy drink or hardware partner, with exclusivity.
Campus and community events
Sponsoring LAN events, watch parties or a collegiate program.
Who sponsors esports
Esports sponsors want to reach gamers where they spend their time:
- Gaming peripherals and hardware brands
- Energy drinks and snacks
- Gaming chairs and furniture
- Telecoms and internet providers
- Apparel and lifestyle brands
- Universities, for collegiate programs
The esports sponsorship calendar
Timing follows the competitive season and your content schedule.
- Before the season: Renew partners, set packages, and pitch new brands with this year's audience numbers.
- Tournament announcement: Sell tournament packages once dates and format are set.
- Before each event: Collect assets for overlays, jerseys and on-site branding.
- After each event: Send partners viewership and content results, and discuss what's next.
How Sponsor Trove helps
Every brand in one pipeline
Each sponsor is a deal tagged with what they bought. Set a goal for the split, season or tournament, and see progress as brands sign.
- Package, amount and owner on every deal
- A goal for each season or tournament
- Your whole team on one board
Know which brands opened your deck
Share your sponsorship deck as a link. You'll see who opened it and came back, and every reader is added to your pipeline.
- See who opened it and when
- Each reader becomes a deal automatically
- Your team's logo and colors on the link
Never lose a brand conversation
Set follow-ups on every brand you're talking to. One click shows everyone due today, and quiet deals are flagged.
- Follow-ups with dates and owners
- One click shows everything due today
- Quiet deals flagged automatically
Brand emails, on the deal
Connect Gmail and every email with a brand or its agency lands on the deal.
- Read-only, and only emails with your sponsors
- Everyone at a sponsor's company is matched
- See who's waiting on a reply
Questions
What should an esports sponsorship deck include?
Your audience (age, location, platforms), viewership and follower numbers, results, what each package includes, and examples of past integrations. Brands want to see the audience and how they'll show up.
Can we track sponsors for the team and our tournaments separately?
Yes. Create an event for each season, split or tournament, each with its own goal.
Can players or managers help sell?
Yes. Invite them, give each brand an owner, and assign follow-ups.
Can you move our sponsor list over?
Yes. We'll bring it into Sponsor Trove for you, free.
Related guides: What to include in a prospectus ยท Sponsorship prospectus tracking