For county fairs, state fairs and rodeos
Sponsors for every barn, arena and grandstand
Fairs and rodeos are built on local sponsors, many of them with decades of history. Sponsor Trove keeps every one of those relationships, packages and deadlines in one place, so your fair board isn't relying on a binder and a spreadsheet.
What fair and rodeo sponsors buy
Fairgrounds offer something for every budget, from naming the grandstand to sponsoring a single award.
Grandstand and arena
Naming or banners in the grandstand and arena, in view of every concert, rodeo and demolition derby.
Rodeo events
Sponsoring a rodeo event, a night of the rodeo, chute signage or the buckles awarded to winners.
Livestock and youth shows
Sponsoring a show, the awards or support for the youth livestock sale, often a family tradition.
Concerts and entertainment
Presenting a headline concert, the free stage or nightly entertainment.
Gates, carnival and buildings
Branding at the gates, on the midway or on an exhibit building.
Fair guide and program ads
Ads in the fair book or rodeo program, an easy yes for local businesses.
Who sponsors fairs and rodeos
Fair and rodeo sponsors are often the backbone of the local economy:
- Farm equipment dealers and ag suppliers
- Banks, credit unions and farm credit lenders
- Truck and car dealerships
- Feed, seed and livestock businesses
- Utilities, co-ops and insurance agencies
- Beverage distributors and local restaurants
The fair and rodeo sponsorship calendar
Many sponsors renew year after year; the work is making sure none of them slip.
- Right after the fair: Thank sponsors and ask them to renew while the fair is fresh.
- 6–8 months out: Set packages and your goal, and reach out to new sponsors.
- 2–3 months out: Fair book and signage deadlines. Collect logos and confirm placements.
- Fair week: Make sure every sponsor's banner is up and their hospitality is taken care of.
How Sponsor Trove helps
Every sponsor on one board
Each sponsor is a deal tagged with what they sponsor, from the grandstand to a single show award. Set the fair's goal and see progress at every board meeting.
- Package, amount and owner on every deal
- A goal for each year's fair
- Fair board and staff on one board
No renewal slips through
Set a follow-up on every sponsor who hasn't renewed yet, assigned to whoever knows them best. One click shows everyone due today.
- Follow-ups with dates and owners
- One click shows everything due today
- Quiet deals flagged automatically
Know who opened your sponsorship packet
Send your packet as a link. You'll see who opened it, and new readers are added to your pipeline automatically.
- See who opened it and when
- Each reader becomes a deal automatically
- Your fair's logo and colors on the link
Sponsor emails, on the deal
Connect Gmail and every email with a sponsor lands on their deal, so anyone on staff can see what was agreed.
- Read-only, and only emails with your sponsors
- Everyone at a sponsor's company is matched
- See who's waiting on a reply
Questions
How do we keep track of sponsors who renew every year?
Create an event for each year's fair. After the fair, set a follow-up on every sponsor to ask about next year, and track their renewal as a new deal so you can compare years.
Can our fair board members use it?
Yes. Invite them, make each one the owner of the sponsors they know, and assign follow-ups so staff can see where every renewal stands.
Does Sponsor Trove handle vendor or exhibitor applications?
No. Sponsor Trove manages sponsorship sales: who you've asked, what they're considering and what they've committed. Keep using your current process for vendors and entries.
Our sponsor list is in a spreadsheet. Can you move it?
Yes. We'll move it into Sponsor Trove for you, free, including past years.
Related guides: Sponsorship prospectus template · Following up on a sponsorship proposal