For athletic departments and booster clubs
Sponsors for every scoreboard, banner and season
High school sports are funded by local businesses through banners, scoreboards and booster club memberships. Sponsor Trove helps athletic directors and booster clubs keep every sponsor and renewal in one place, from fall football to spring track.
What high school sports sponsors buy
School sponsorships are usually annual, covering every sport and every home game.
Scoreboard sponsors
A panel on the football or baseball scoreboard, often a multi-year agreement.
Stadium and gym banners
Banners on the fence, in the gym or by the pool, seen at every home event.
Program and announcements
Ads in game programs and public-address mentions during games.
Booster club memberships
Business memberships in tiers, with recognition on the booster club's website and signage.
Team and season sponsors
Sponsoring a specific team's season, uniforms or travel.
Senior night and events
Sponsoring senior night, homecoming, a tournament or the athletic banquet.
Who sponsors high school athletics
High school sponsors are local businesses with ties to the school and community:
- Banks and credit unions
- Car dealerships
- Hospitals, orthopedics and physical therapy
- Restaurants and local chains
- Real estate, insurance and law offices
- Alumni-owned businesses
The high school sponsorship calendar
Most schools sell sponsorships for the whole school year, starting in summer.
- Late spring: Ask this year's sponsors to renew for next year, and check what's coming up for renewal on multi-year deals.
- Summer: Reach out to new sponsors and sell programs and banners before fall sports start.
- Before each season: Program and banner deadlines for fall, winter and spring sports.
- End of year: Thank sponsors at the banquet or with a letter, and set renewal follow-ups.
How Sponsor Trove helps
Every sponsor across every sport
Each sponsor is a deal tagged with what they bought. Set a goal for the school year and track scoreboards, banners and programs in one place.
- Package, amount and owner on every deal
- A goal for each school year
- Athletic staff and boosters on one board
Never miss a renewal
Set a follow-up on every sponsor before their agreement ends, assigned to whoever knows them. One click shows everyone due today.
- Follow-ups with dates and owners
- One click shows everything due today
- Quiet deals flagged automatically
Know who opened your sponsorship packet
Send your packet as a link. You'll see which businesses opened it, and every reader is added to your pipeline.
- See who opened it and when
- Each reader becomes a deal automatically
- Your school's logo and colors on the link
Sponsor emails, on the deal
Connect Gmail and every email with a sponsor lands on their deal, so the history stays with the program when coaches and volunteers change.
- Read-only, and only emails with your sponsors
- Everyone at a sponsor's company is matched
- See who's waiting on a reply
Questions
Should the athletic department or the booster club sell sponsorships?
It depends on your district's rules. Many districts have policies on advertising at school facilities, so check yours. Either way, keep every sponsor in one shared place so the school and boosters aren't asking the same business twice.
How do we track multi-year scoreboard agreements?
Record the term in the deal's notes or a custom property, and set a follow-up for a few months before it ends so the renewal conversation starts on time.
Can parents on the booster club use it?
Yes. Invite them to your workspace, give each sponsor an owner, and assign follow-ups.
Can you move our sponsor list into Sponsor Trove?
Yes. We'll bring it over for you, free, including past years.
Related guides: Sponsorship prospectus template ยท Following up on a sponsorship proposal