For racing teams and race events
Sponsors for every panel of the car
Racing runs on sponsorship, from the primary sponsor on the hood to the associate decal on the quarter panel. Sponsor Trove keeps every sponsor, placement and deadline in one pipeline, so the car is fully sold before the season opener.
What motorsport sponsors buy
Racing packages are sold by placement on the car and presence at the track.
Primary sponsor
The hood, the main colors and the driver's top billing, for a season or a set of races.
Associate sponsors
Smaller placements on quarter panels, the bumper or the TV panel.
Driver suit and helmet
Logos on the suit, helmet and crew uniforms, seen in every interview and photo.
Hauler and pit
Branding on the hauler, pit box and team area at the track.
Hospitality
Track passes, pit tours and hospitality for the sponsor's clients.
Event sponsorships
For tracks and series: race naming, grandstands, the pace car and fan zones.
Who sponsors racing
Racing sponsors range from national brands to the local shop that's backed the team for years:
- Auto parts, tools and aftermarket brands
- Car and truck dealerships
- Construction, trucking and industrial companies
- Beverage and energy drink brands
- Local businesses near the team's home track
- Business-to-business companies that use races for hospitality
The racing sponsorship calendar
Sponsors want their decal on the car for the season opener, so most selling happens in the off-season.
- End of season: Recap results and exposure with every sponsor, and start renewals.
- Off-season: Pitch new sponsors and sell open placements on the car.
- Before the opener: Wrap and suit deadlines. Collect logos and finalize the car's design.
- During the season: Sell race-by-race and associate deals for open spots.
How Sponsor Trove helps
Every placement on one board
Each sponsor is a deal tagged with their placement, from the hood to the TV panel. Set the season's goal and see how much of the car is still open.
- Placement, amount and owner on every deal
- A goal for each season
- Driver, team and manager on one board
Know who opened your sponsorship proposal
Share your proposal as a link. You'll see which companies opened it and came back, and every reader is added to your pipeline.
- See who opened it and when
- Each reader becomes a deal automatically
- Your team's logo and colors on the link
Sell the car before the wrap deadline
Set follow-ups on every sponsor still deciding. One click shows everyone due today, and quiet deals are flagged.
- Follow-ups with dates and owners
- One click shows everything due today
- Quiet deals flagged automatically
Sponsor emails, on the deal
Connect Gmail and every email with a sponsor lands on their deal, so the team knows what each sponsor was promised.
- Read-only, and only emails with your sponsors
- Everyone at a sponsor's company is matched
- See who's waiting on a reply
Questions
What should a racing sponsorship proposal include?
Your series and schedule, results, audience and media coverage, a mockup of the car with each placement, what each package includes (including hospitality), and the price. Sponsors want to picture their logo on the car.
Can we sell race-by-race deals as well as season deals?
Yes. Track each as its own deal with the races it covers in a property or note, and set a goal for the season.
Is it for tracks and race series too?
Yes. Tracks and series use it to sell race naming, grandstands, fan zones and hospitality, with an event for each race weekend.
Can you move our sponsor list over?
Yes. We'll bring it into Sponsor Trove for you, free.
Related guides: What to include in a prospectus ยท Following up on a sponsorship proposal