For triathlons, gran fondos and charity rides
Sponsors for every leg of your event
Triathlons and rides cover miles of course, and every mile is a chance to recognize a sponsor. Sponsor Trove tracks every rest stop, jersey logo and title sponsor, so the course is fully sponsored before the first wave starts.
What triathlon and cycling sponsors buy
Packages follow the course and the gear athletes wear and keep.
Title sponsor
The sponsor's name on the event, the start and finish, and every communication.
Aid stations and rest stops
A stop on the course with the sponsor's branding and often their staff as volunteers.
Jersey and swim cap
Logos on the event jersey or swim cap that riders and athletes wear on the day and after.
Transition area
Branding where athletes switch from swim to bike to run, with constant spectator traffic.
Timed segments and awards
Sponsoring the fastest climb, a timed segment or the awards ceremony.
Post-race festival
Booths, food and drink at the finish, where athletes and families spend the afternoon.
Who sponsors triathlons and rides
These events draw athletes who spend on gear, travel and health. Typical sponsors include:
- Bike shops and triathlon retailers
- Gear, nutrition and hydration brands
- Hospitals, sports medicine and physical therapy
- Banks, wealth managers and insurance agencies
- Hotels and tourism boards
- Breweries and restaurants for the finish-line festival
The triathlon and cycling sponsorship calendar
Jerseys, caps and course signage need long lead times, so sponsors have to be signed early.
- 6–9 months out: Set packages and your goal, and renew last year's title and rest-stop sponsors first.
- 4–6 months out: Reach out to new sponsors as registration opens and the event gets attention.
- 8–10 weeks out: Jersey, cap and signage deadlines. Collect every logo and confirm placements.
- After the event: Send sponsors photos and results, and start the renewal conversation.
How Sponsor Trove helps
The whole course in one pipeline
Every sponsor is a deal tagged with its package, from the title sponsor to rest stop 4. Set a goal and watch it fill up as the course is sponsored.
- Package, amount and owner on every deal
- A goal for each event
- Your whole organizing team on one board
Every logo in before the jersey order
Set follow-ups on sponsors still deciding and logos still missing. One click shows everyone due today, and quiet deals are flagged.
- Follow-ups with dates and owners
- One click shows everything due today
- Quiet deals flagged automatically
Know who opened your sponsorship deck
Share your deck as a link. You'll see who opened it and when they came back, and every reader is added to your pipeline.
- See who opened it and when
- Each reader becomes a deal automatically
- Your event's logo and colors on the link
Sponsor emails, on the deal
Connect Gmail and every email with a sponsor lands on their deal, so the whole team knows what each rest stop sponsor was promised.
- Read-only, and only emails with your sponsors
- Everyone at a sponsor's company is matched
- See who's waiting on a reply
Questions
What sponsorships work best for a cycling event or triathlon?
A title sponsor, sponsored aid stations or rest stops, and logos on the jersey or swim cap are the core. Add timed segments, the transition area and the post-race festival for brands that want something different.
How early should we lock in jersey sponsors?
Custom jerseys and caps have long production times, so confirm those sponsors and logos well before your order deadline. Set a follow-up on each one in Sponsor Trove to keep them on track.
Can we run multiple events from one account?
Yes. Each event has its own deals and goal, and you can see one event or all of them.
Can you move our sponsors from a spreadsheet?
Yes. We'll bring them into Sponsor Trove for you, free.
Related guides: What to include in a prospectus · Following up on a sponsorship proposal