For youth leagues, clubs and tournaments
Sponsors for every team in your league
Youth sports run on local sponsors: a name on the back of a jersey, a banner on the outfield fence, a business that backs the spring tournament. Sponsor Trove helps volunteer boards and club staff keep every sponsor and renewal on track.
What youth sports sponsors buy
Most youth sponsorships are affordable for local businesses, which means there are a lot of them to manage.
Team sponsors
A business sponsors a team, with its name on the jerseys and a team photo plaque to hang in the shop.
League or club sponsor
A top-level sponsor recognized across the league, its website and every field.
Field and fence banners
A banner on the outfield fence, the scoreboard or the gym wall, often renewed every season.
Tournaments
Sponsoring a tournament weekend that brings in teams and families from out of town.
Equipment and scholarships
Covering uniforms, equipment or registration fees for families who need help.
Concession stand and snack bar
Branding where every family stops between games.
Who sponsors youth sports
Youth sports sponsors are usually local businesses whose owners are parents, coaches or alumni:
- Restaurants, pizzerias and ice cream shops
- Dentists, orthodontists and pediatricians
- Real estate agents, insurance agents and banks
- Car dealerships and auto repair shops
- Physical therapy and sports medicine practices
- Contractors, landscapers and home services
The youth sports sponsorship calendar
Sponsorship follows the registration calendar, because jerseys have to be ordered before the first game.
- Before registration opens: Set packages and your goal, and ask last season's sponsors to renew.
- During registration: Ask families whose businesses could sponsor, and reach out to new local businesses.
- Before the uniform order: Confirm every team sponsor and collect logos for jerseys and banners.
- End of season: Send each sponsor a team photo and thank-you, and set a follow-up for next season.
How Sponsor Trove helps
Every team sponsor on one board
Each sponsor is a deal tagged with what they're sponsoring. Set a goal for the season and see how close you are before the uniform order goes in.
- Package, amount and owner on every deal
- A goal for each season
- Your whole board works from it
Every logo in before the jersey order
Set follow-ups on sponsors still deciding and logos still missing, assigned to the volunteer who knows them. One click shows everyone due today.
- Follow-ups assigned to each volunteer
- One click shows everything due today
- Quiet deals flagged automatically
Know who opened your sponsorship letter
Send your sponsorship packet as a link. You'll see which businesses opened it, and every reader is added to your pipeline.
- See who opened it and when
- Each reader becomes a deal automatically
- Your league's logo and colors on the link
Sponsor emails, on the deal
Connect Gmail and every email with a sponsor lands on their deal, so next year's board can see the history when volunteers change.
- Read-only, and only emails with your sponsors
- Everyone at a sponsor's company is matched
- See who's waiting on a reply
Questions
What should a youth sports sponsorship letter include?
Who you are, how many kids you serve, what each package includes (jersey name, banner, website and social mentions), the price, and the deadline for logos. A photo of last season's teams helps.
Our board changes every year. How do we keep sponsor history?
Keep sponsors, notes and emails in Sponsor Trove instead of someone's personal spreadsheet or inbox. When a new volunteer takes over, invite them and everything is there.
Is it affordable for a volunteer-run league?
Sponsor Trove is free during the beta, for your whole board.
Can you move our sponsor spreadsheet over?
Yes. We'll bring it into Sponsor Trove for you, free, including past seasons.
Related guides: Sponsorship prospectus template ยท Following up on a sponsorship proposal