Our story
I built the sponsorship CRM I wished I'd had
I'm Dave Rigotti, an NYC-based founder, and I built Sponsor Trove because I needed it.
Where it started
I founded Demand & Expand, a conference for marketers that grew to more than 500 attendees in San Francisco. Like most independent events, it ran on sponsorships, and over the years I sold more than $500,000 of them.
Selling them was messier than it should have been. Conversations were scattered across my inbox. I sent prospectuses and sponsorship overviews through DocSend, and tracked who I was talking to in Notion. Keeping track of who had seen what, who owed me an answer, and who I'd forgotten to follow up with took far more time than it should have.
It wasn't a great experience for our sponsors either. They deserved quick answers and someone who remembered what we'd last talked about.
Why it mattered
I started Demand & Expand to build a community. I wanted to spend my time on the event itself: the content, the speakers, getting the word out. Every hour I spent piecing together a sponsor conversation from three different tools was an hour I wasn't spending on that.
So I built the tool I wanted: one place to share the prospectus, see who's reading it, keep every conversation with a sponsor together, and know who to follow up with today.
Sponsor Trove today
Sponsor Trove launched in 2026. It's built for people selling sponsorships for their own events, often on small teams and without anyone dedicated to running a CRM.
I still read every message that comes in. If you have a question, an idea or a feature you need, email me directly at dave@sponsortrove.com.
Dave Rigotti, Founder, Sponsor Trove ยท New York City